behind the brand


empowering our brides so they feel effortless and romantic while letting their inner beauty and self shine.

Started in 2018, Hyacinth is a seamless blend of modern minimalism, each gown is handcrafted in our South Dakota studio and features a heavy emphasis on style and quality while still being responsibly, sustainably, and ethically created. 

about the designer


Hello lovelies! I'm Jessica - the coffee obsessed, sewaholic, lead designer and owner here at Hyacinth.

I've been sewing since my grandmother first taught me at five, something I will always be thankful for. It sparked a love and passion that has followed me throughout my life.


I have always loved creating and sewing clothes, but after my oldest daughter was born, the beauty of bridal gowns inspired me to transition to the bridal world, where I've found my home for the last ten years. 

Over the years, I've taken that passion and watched it grow to create not only a brand, but a company and family that empowers women to truly love themselves each day, and makes proud to be my little ones' mom. 

No industry is perfect - the bridal market included. In everything I do, I strive to maintain responsible practices. I am an advocate for slow fashion and making sure that we produce a bridal line that is not only beautiful but ethical with as little impact on our environment as we can. I am proud to say that I pour my heart into every gown my small team and I hand-make here in the Midwest.