Stockist Spotlight: Glo Bridal

To say we are excited to be carried in Glo is an understatement. Molly had me in love with her, her shops' mission, and the meaning behind her name from the beginning. We're so excited to share a little more about this amazing Boston area shop that promotes sustainability, inclusivity, and loving yourself.

How did you come up with the name Glo?

Glo is named after my late grandmother, Libby, who we affectionally called G-Lo. She loved to talk about her wedding and I’ve been able to really incorporate her into the store and the concept which has been really special.

What inspired you to open your shop?

As most people are inspired to open their own bridal store, I couldn’t find exactly what I wanted when I was on the hunt for my own wedding a few years ago. While bridal isn’t inherently sustainable, there are choices that we can make along the way to prioritize ethical and sustainable choices. I scribbled away at my business plan a few years back and often returned to it to make adjustments and continue getting my ideas onto paper. After a decade in marketing tech and software, I was inspired to finally take the leap into my bridal store dreams as the pandemic forced many people to rethink and adjust their wedding plans. If not now, then when? :)

Tell us a little about you and your shop.

At Glo, our gowns are modern and romantic, sourced through consignment and some of the best indie wedding designers. Glo is for those who want to feel like themselves at their wedding. We can make sure you won’t have to sacrifice your personal style on your big day.

What is your favorite space/thing about your shop?

My favorite thing about my shop was being able to work with an amazing local interior designer, Emily of mStarr, to perfectly mix vintage and modern. We have worked hard to curate vintage pieces and rugs throughout the store while pulling in a modern flare that is especially carried through in the designers and styles I carry.

If you could only drink one thing for the rest of your life what would it be and why?

A cappuccino, specifically while on the Italian coast. (Girl, same)

What is a major goal for you and your shop?

Bringing a sustainable option to the Boston area. I know brides want to feel good about who they buy from and the impact they have and there wasn’t an obvious place to do that around here. Every time I hear a bride is visiting because they connect to our mission of sustainability, inclusivity, and shopping small, I know our focus is right.

How do you want your bride to feel when she comes in the door/What can a bride expect when she shops with you?

A bride can expect a carefully curated collection of sustainable bridal wear at Glo. We work with some of the best indie and small designers that provide options to reflect ones personal style while also feeling bridal. A bride can expect to feel really good about where and what they buy at Glo.

As far as experience goes, you can expect a special yet laid-back experience. I work to mirror the energy and direction that the bride wants to bring to shopping for a wedding dress. Want structure? I’ll make it happen. Want to slowly shop and narrow down? Great. I don’t think setting rules and requirements for the process ahead of time sets a bride up to feel comfortable exploring and finding their look.

What drew you to Hyacinth?

As someone relatively new to the bridal industry, it was so important to me to find designers and people I really aligned with to have true partners as I opened Glo. I loved what Hyacinth stood for from a sustainability standpoint, and I felt like Jess’ designs focused on complimenting all shapes and sizes.

Now here is the hard question for you... what is your favorite podcast and why?

Modern Love, because I own a bridal store and that’s on-brand 😂.

What is your favorite Hyacinth gown? and how would you style it?

Leto! There’s nothing like a button detailing that gets me going and I love how unexpected it is on the side slit. I’d love it with a pop of color block heel and a sleek low bun. And throw the Leto Cape on top for the ceremony, of course.

What music is currently playing in the shop right now?

A playlist I’ve carefully been curating over the past six months that is the perfect balance of songs that make you want to be in love and dance all at the same time.

honestly, babes, I knew 5 minutes into our conversation with Molly that I loved her so much and knew I needed to be a part of such an amazing shop. If you're a bride in the Boston area, be sure to schedule your appointment. I can guarantee you won't regret it.

xo, Jessica.

to schedule :

to follow on Instagram :