Retailer Spotlight: Tilted Veil Bride

A little sit down with our first ever retailer and it's badass owner, Heather of Tilted Veil Bride

Back in May of 2018, Tilted Veil took a chance on a little known designer and officially became our first retailer. Located in Guelph, Ontario, Heather gave us the unbelievable opportunity to reach brides that we previously hadn't thought we could. In honor of the one year anniversary of Tilted Veil, we pulled Heather away from her busy schedule for a minute to pick her brain about her beautiful store to the north.

"When a bride books her appointment with us, the entire store is her very own closet. Its very private, intimate experience for her family&friends. "

What's the story behind your store?

The boutique was created to provide a very unique, intimate experience for our brides, that I felt was lacking in the market. 

The name Tilted Veil was created to market that bride looking for her own distinctive style. A bride looking for a unique, trendy, chic look on their wedding day. We do not carry your average cookie-cutter gowns and that's why our brides love us. 

Why did you choose where you are? What's your favorite part of the store?

Tilted Veil is located in the heart of downtown Guelph. It's the busiest shopping street in the city. It's surrounded by other local small trendy complementing businesses. I also choose this location to be close to my neighbouring competition. Guelph is surrounded by other big cities, therefore, when brides come to the area to shop for their gown, it's made easy for them. Park, shop, eat, drink ....enjoy your day!!! 

What is the experience like for brides who come to your store?

When a bride books her appointment with us, the entire store is her very own closet. Its a very private, intimate experience for her family&friends. 

It's one-on-one appointments where the entire focus is on the bride. There are no other appointments happening. We want our brides to feel comfortable, not overwhelmed but excited through her shopping experience. 

Describe your bride.

Fun, adventurous, fashionable, cool. Brides looking to be different/unique but beautiful on their wedding day.  

What is your favorite part of your job?

Being able to be a part of this exciting experience with our brides. Through all the laughter and tears it's really about making dreams come true and being able to a part of it all. 

Which is your favorite Hyacinth gown? How would you style it?


How would I style it? That's why it's my favorite, the options are endless: Flower crown for that boho vibe, It has an open back so, it has a great beachy vibe for our destination brides . They could wear barefoot sandals, shells in their hair. Or for our romantic bride, a dark lip, with a little bling. 

Brides can click here to schedule their private appointment with Heather directly.

We're so excited to see where our future with Heather goes. She has been such an amazing person to work with throughout our partnership, and we can't wait to see her again when we head to Market in the fall!



410 3rd Street
brookings South Dakota 57006

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